Online marketing is one of the most dynamic industries. When you think you have mastered the latest industry trends, new trends that are regarded to be superior come. Although some things just happen, most of them are revolutionary as expected. The irregularity places marketers in tough situations as they fall victim to the erratic industry trends. Others stick to outdated methods of the past. The following are internet marketing trends.
Mobile Optimization
Recently, Google announced that mobile searches have surpassed desktop searches. This shows the onset of the mobile revolution. It is estimated that there are over 100 billion mobile searches each month. The number is likely to increase in the future. Thus, the future of internet marketing may affect mobile phone users. To quicken the transition, marketers ought to ensure all their websites, advertisements, and landing pages that are set for mobile optimization are up-to-date. Customers get scared away by aesthetically displeasing websites.
Social Conversion
As you know, social networks play an important role in internet marketing. You should expect their contribution to increase, taking into account that most people are now using mobile devices. Social conversions are important for lead generation and E-commerce websites. The good thing about social sites is that they offer lower cost-per-conversion as compared to advertising on search engines. If you are starting out, you should consider advertising through LinkedIn and Facebook. This is because both these sites offer unique audience targeting options.
Automation
Marketing automation is not something new. Although it has been around, it had never been as highly valued as now. Most of its increased importance is because it is relatively simple and cheap. Therefore, marketers with even limited budgets can try it if they want to stay competitive.
New Payment Methods
As the industry keeps changing, it appears that there is a need for new payment options. People want payment options that are simple, easy to use, and secure. This explains why credit card companies have come up with EMV credit cards that protect users against data breaches. These changes will have an impact on online payments. Thus, there is a need for internet marketers to have an in-depth understanding of the latest ways of making payments.
Content Marketing
Taking into account how easy it is to post on social media or start a blog, experts in the marketing industry agree that content is more important than ever before. Therefore, there is a need to create content that is shareable and important.